Alternative titles:
- E-commerce Marketing Analyst (or specialist)
- Digital Marketing Analyst (or specialist)
- E-commerce Optimization Analyst (or specialist)
- Digital Strategy Analyst
Location: Raleigh, NC – Hybrid role
Duration: 4 months
Reports To: Rachel Johnston/ Brad Walters
Start Date: TBD
Position Summary:
We are seeking a highly skilled and detail-oriented Digital Marketing & E-commerce Analyst
(Temporary) during a maternity leave coverage period. This role will be responsible for
managing key B2C and B2B marketing initiatives, ensuring flawless execution of digital
campaigns, and maintaining continuity across multiple projects and platforms. This is a
hands-on role ideal for a strategic thinker with strong project management skills, a keen eye
for detail, and experience in e-commerce and digital marketing operations
Key Responsibilities:
B2C Marketing Support
- Conduct weekly competitive analysis of AutoZone, Napa, and O'Reilly e-commerce sites
and compile and present promotional analysis compared to our current promotional
offerings.
- Assist in proofing digital assets for accuracy against internal team member documentation.
- Validate weekly stage props to ensure correct onsite promotional assets and content
updates.
- Audit key AAP e-commerce journeys, and competitive analysis of like journeys, and
provide actionable optimization recommendations.
- Participate in key project meetings, creative kick-offs, and roll-over planning sessions.
- Oversee the Content Hub in collaboration with internal stakeholders.
- Support development of new landing pages to support marketing and other key ecommerce initiatives.
- Utilize AI tools to generate content as needed.
- Create and manage QR codes for DIY campaigns.
- Facilitate URL redirects and submit JIRA tickets for front-end updates and asset changes.
B2B Marketing Support
- Review promotional roll-over assets for accuracy against internal team member
documentation.
- Validate landing pages and espot updates on MyAdvancePro per the marketing release
schedule.
- Ensure proper roll-over of APRO/CQPRO espots based on rotation schedules.
- Attend relevant project and creative meetings.
Qualifications:
- 5+ years of experience in digital marketing, e-commerce, or related fields.
- Strong project management and organizational skills.
- Experience with content management systems, JIRA and Salesforce.
- Familiarity with e-commerce platforms and B2B/B2C marketing strategies.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Ability to proactively identify and resolve issues and opportunities.
- Proficient in Excel and PowrPoint
Preferred Skills:
- Experience in the automotive aftermarket or retail industry.
- Proficiency in analyzing digital journeys and user experience optimization.
- Experience with Google Analytics for reporting
Steve
US IT Recruiter
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